UBS AG maintains a "Buy" rating for adidas shares with a target price of €279, noting a potential shift among European consumers away from Nike towards adidas, which could enhance the brand's momentum in Europe. As of 11:04 a.m., adidas shares rose by 0.1% to €218.60, indicating an upside potential of 27.63%. However, the share price has decreased by 6.8% since the start of 2025, with the Q2 2025 earnings presentation scheduled for July 30, 2025.